OSRAM, a leading manufacturer of high quality lighting products, introduces a new dual product strategy for the rear projection TV market.
In recent years there has been an influx of low quality, rear projection TV lamps into the aftermarket that attempted to fill the increased demand for lower cost replacement lamps. Because of unacceptable quality levels of the typical generic lamp, there is a high level of consumer dissatisfaction. As a result, OSRAM now offers a new family of rear projection lamps called NEOLUX, which targets the cost conscious consumer at a higher quality level.
Now you have two ways to satisfy your customer base, the OSRAM P-VIP® premium brand and the OSRAM NEOLUX value brand. For best results, we recommend that you always first advise your customers to purchase our OEM-specified, premium P-VIP® lamp, and to suggest the NEOLUX lamp only when price is the singular customer requirement.
The NEOLUX rear projection lamps are competitively priced to compete against lower-quality generic rear-projection lamps currently in the market. Compared to generic lamps, this new product line provides more light output, longer life, better quality and more even light distribution. These product attributes add up to a more consistent viewing experience and reduced lamp replacement costs over the life of the television.
NEOLUX TV lamps (Osram's value brand) offer competitively priced products to compete against lower-quality economy TV lamps currently in the market. Compared to economy lamps, this product line provides more light output, longer life, better quality and more even light distribution. These product attributes add up to a more consistent viewing experience and reduced lamp replacement costs over the life of the television. Compared to the original brightness, these will provide 20% less life on average and 15% lower brightness. Neolux lamps come with a 6 month warranty.
Main Selling Attributes
• Value engineered for cost conscious applications
• Uniform light distribution
• Long lamp life
• Does not contain Kr851
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